SHUSHUTONG — Romantic Rebellion in Modern Femininity.

SHUSHU/TONG was launched in 2015 by Liushu Lei and Yutong Jiang, offering an alternative portrayal of femininity infused with strength and contradiction. The label challenges stereotypical representations of women through intricate fabric work and the deconstruction and reconstruction of traditionally feminine elements such as bows, frills, mesh, ruffles, embroidery, and pearls.

Since its inception, the brand has been stocked by renowned retailers including Dover Street Market, SSENSE, Selfridges, and Browns.

Each SHUSHU/TONG collection delivers a distinct fashion statement—romantic yet bold, playful yet mysterious. A SHUSHU/TONG girl might be an unsolved mystery from a teenage novel, a fairy fluttering through a summer breeze, or an aloof femme fatale. Beneath her innocent appearance lies a secretive willfulness, drifting like mist through the mountains.